was born from a simple conviction:
people protect what they know.
The path has a name.
natoo is the Brazilian platform for ecotourism, citizen science and conservation. It grew out of eTrilhas, which has planned and signposted trails in Brazil since 2009. Here, every hiker helps protect the path they walk.
2025Plataforma eTrilhas
In 2025, the technology found a path of its own.
2026In 2026, that path got a name.
What natoo does
natoo is a platform for ecotourism, citizen science and conservation. It stays with you for the whole journey, from planning to the trace you leave behind.
Before
You find the right trail, with information curated and kept up to date by those who walked it before.
During
You hike safely, with a map, guidance and alerts, even where there is no signal.
After
You record what you saw along the way and help protect the place you just got to know.
Every hiker is a conservation agent
On natoo, those who walk also observe.
Every record becomes information for those who care for natural areas. It is citizen science done on foot, by people who love being out there, in every biome in Brazil.
Impact with an address
natoo PRO subscribers choose where part of their payment goes: 3% of every subscription goes to a partner organization that cares for trails and protected areas in Brazil.
Today there are three:
Every year, we show how much was given, to whom and for what.
Born in Brazil
We were born in the most biodiverse country on the planet.
From the Amazon to the Pampa, from the Caatinga to the coast, we know the territory because we have been working in it for more than fifteen years. Being Brazilian is not a detail of our story. It is the starting point for bringing natoo to people who hike in Brazil and beyond.
Who We Connect
Visitors
Discover, plan and live nature experiences with complete information and safe navigation, even without signal.
Managers of natural areas
Track visitation statistics, receive real-time feedback and communicate directly with their visitors.
Local communities and agents
Gain digital visibility and expand their participation in the nature tourism value chain.
Recognized by those who know the sector
More than a decade of projects recognized by national and international institutions.
Member Company
